This acquisition piece launched in unison with the new gold Discover it® color. I opted for a cut-to-the-chase headline and emphasized the existing security features to elevate Discover it® as the gold standard of everyday credit.

It outperformed most every test and control package to-date, resonating with high-balance revolvers, aka the toughest crowd of skeptics. One company leader even described initial test results as “unheard of.”