I helped hook up almost 16k giveaway entrants and new ‘bra-lievers’ in this omni-channel giveaway.

The Jockey Forever Fit™ collection of wirefree bras gained major awareness points, thanks to celebratory and playful imagery, a macro influencer campaign and a ‘follow-to-enter’ requirement. More importantly, it yielded a 13% increase in Instagram followers in one month.